Crimson Commerce Club
Crimson CommerceClub

About Us

Crimson Commerce Club (C3) helps start up companies grow to their full potential. We offer industrial, chic and shared office spaces, conferences and board rooms, concierge and business services, where and when you need them. Crimson Commerce Club helps entrepreneurs, organizations and teams with a place to create, innovate and design their life's work and guidance from advisors to help grow your business.  The peer to peer interactions and networking events will help you build out your own network.

Enjoy the experience of networking and community in downtown Pullman with opportunities to guide one another along the journey of starting and/or running your own business. 

Judith Kolde, CEO Kolde Properties and Founder Sanctuary Yoga, Barre & Dance

Judy is a visionary leader and entrepreneur with 25+ years experience in technology and consulting. As CEO of Kolde Properties she develops and restores historic buildings into multi-use centers for communities. Judy and her husband Velle founded C3 to provide affordable shared office space, collaboration opportunities and consulting for new businesses.  Judy is a veteran of the high tech industry who came to the Palouse region after 20+ years at Microsoft.  Prior to Microsoft Judy was a Manager in Seattle with Deloitte & Touche, where she spent most of her time with their largest client of the Boeing Company.  

At Microsoft Judy built technology channels, drove growth through partnerships and achieved exceptional results through innovative strategies, leadership and collaboration. She has an extensive track record of successes building and leading high performance sales teams to exceed expectations. Key areas of strength include:

•Strategic planning

•Business development

•Design of scalable sales & marketing models


Judy held many leadership positions at Microsoft.  As Senior Director Worldwide Public Sector Health, she develop strategic partnerships with industry technology providers.  While Senior Director Worldwide Resellers, she oversaw the global indirect sales channel.  During her tenure Judy built and lead a channel sales organization of ~480 indirect sales representatives around the globe.  Her team led a channel renaissance that grew revenues in the small business segment by $1 Billion, achieving a growth rate of twice the industry average.  


Judy is Vice Chair of the International Committee for WSU’s College of Business National Board of Advisors and a Board member for the Pullman Regional Hospital Foundation.  Committed to Health & Wellness she is the Founder of Sanctuary Yoga, Barre & Dance, the regions first hot yoga barre & dance studio!


Velle Kolde, Professor and Director Executive MBA Program, Washington State University 

Velle has more than 30 years of experience in the technology industry where he has practiced in all areas of business. His career began in Silicon Valley in the emergingsemiconductor industry. Later, he went on to work at Xerox, IBM, Asymetrix, Vulcan,  Layered, Oracle, and Microsoft. As the treasurer of Oracle USA, he was a pioneer in leasing software use rights. He transitioned from finance to oversee sales and operations of Oracle education services. In 1991 he joined Microsoft and was responsible for sales and operations for the education services group. He moved on to the channel policy and strategy group where he helped develop a new volume selling business model, and personally designed the advanced company-wide pricing model.

Velle worked with the Windows Server product marketing team, growing Microsoft's new business to a position of market leadership in small and mid-sized servers. He later launched Microsoft's drive into the large enterprise server segment, and was instrumental in a program that placed highly skilled consultants at large companies worldwide. Velle led product marketing and public relations for Microsoft's Automotive Business Unit, transforming the marketing and public relations functions with new approaches to integrated marketing strategy and brand development. By collaborating on design and execution of creative consumer-pull strategies, he converted customers into strategic marketing partners and created many highly successful and award winning campaigns. Velle earned a bachelor's degree in business administration and a master's degree in accounting from WSU where he has served on the College of Business National Board of Advisors since 2000.



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Crimson Commerce Club